Insights

Notes from the shop floor and the boardroom.

Writing on AI in industrial operations, systems thinking, and the human side of technology.

Not trend reporting. Not AI boosterism. These pieces come from the overlap between field experience, system design, and the realities that usually get edited out of strategy decks.

Featured Behind the Scenes

From a truck cab to an Oracle meeting

Twenty years from driving Scania rigs to sitting in meetings with Oracle. No plan, just a series of rational decisions.

1 Feb 2026

26 Jan 2026

Digitalization

Why digitalization projects fail (and it is rarely about the technology)

Digitalization fails when no one owns the whole. Everyone optimizes their part, and the system breaks down.

20 Jan 2026

Systems Thinking

The middle manager: administrator or leader?

In many cases you could replace the middle manager with an administrator. That is not the manager's fault. It is the system's.

14 Jan 2026

Digitalization

Poll: Why do digitalization projects fail?

A poll on the most common reason digitalization projects fail, with a comment on how the four options connect.

8 Jan 2026

Human in the Chain

Four in the morning

What it actually looks like to be a truck driver waiting outside a closed gate. The gap between the system and reality.

2 Jan 2026

Digitalization

Society has extreme inertia

AI works. Organizations' ability to use it does not. That produces slow, uneven adoption, not exponential change.

27 Dec 2025

Systems Thinking

Everyone did right. The system didn't work.

Each function optimizes for its own goals. Nobody makes a mistake. The result is wrong anyway. That is suboptimization.

21 Dec 2025

Digitalization

If you hand NIS2 compliance to the IT department, you've already failed

NIS2 is a governance problem, not an IT problem. Ownership belongs with management, not the firewall admin.

15 Dec 2025

Behind the Scenes

AI became my mental lifeline

During a rough period, AI became a thinking partner. Not with empathy, but with persistence, structure, and endless willingness.

9 Dec 2025

Digitalization

AI can do a SWOT in 30 seconds. It still cannot tell you why your MES does not talk to SAP.

AI makes execution cheap. Framing and sequencing require the context that only exists inside the organization. Field experience is what AI cannot replace.

3 Dec 2025

Digitalization

Cognitive debt: when organizations replace thinking with AI

MIT research shows AI users develop cognitive debt. Organizations adopting AI at the output layer without protecting the thinking layer are building a competence gap that will not show until it is expensive.

27 Nov 2025

Digitalization

I use AI more than most people I know. I believe less of the hype than most of them too.

AI is not a bubble in the traditional sense. It is asymmetric risk. The hype is exaggerated, but the cost of ignoring it is higher than the cost of learning it.

21 Nov 2025

Digitalization

The average intern does not get your hardest assignment

AI performs at the 70th percentile. Use it where your team is already strong, not to compensate for expertise you lack. Strengths multiplied beat weaknesses patched.

15 Nov 2025

Digitalization

Every time we automate a task, we create three new ones

Jevons paradox applied to AI: efficiency creates more work, not less. Organizations that see AI as a cost tool will cut. Those that see it as a capacity tool will grow.

9 Nov 2025

Digitalization

Tinder for Jobs

The labor market is more mobile than the dating market. So why is finding a job harder than finding a partner?

2 Apr 2026

Digitalization

AI hallucinations as the end of trust

If you cannot tell whether your own text is correct, you do not know what you claim to know. Use AI, but own the output.

27 Mar 2026

Systems Thinking

Career competence vs subject expertise: the Survivor game

The most capable people rarely have the most successful careers. Organizations reward visibility over substance.

21 Mar 2026

Human in the Chain

Coordination as respect

Coordination is often described as efficiency. First and foremost, it is respect for someone else's time.

15 Mar 2026

Digitalization

"Data-driven" is a buzzword

Organizations follow fashion cycles in decision-making. Data-driven sounds objective but rarely is.

9 Mar 2026

Behind the Scenes

Founding a company ten years too early

LUP Technologies was ten years ahead of the market. Timing beats technology, and a market that is not ready cannot be forced.

3 Mar 2026

Digitalization

Go-live is not the end. It is day one.

Success is not measured in rollout. Success is measured in adoption. Most organizations underestimate what happens after go-live.

25 Feb 2026

Digitalization

I never trust an answer from an AI

The method: let two AI models argue against each other. Confirmation bias is the most common mistake among AI users.

19 Feb 2026

Human in the Chain

Information that doesn't reach its destination

Accidents happen in transition zones where information breaks down. Safety is a communication question, not a compliance question.

13 Feb 2026

Systems Thinking

Roles, responsibilities, and the grey zone

The more precisely roles are defined, the more falls into the gaps between them. Handoffs are the weakest link.

7 Feb 2026

Digitalization

System selection: "best in test" vs reality

The system that fits the organization beats the system that wins the evaluation. Fit beats features, every time.