About
Operational credibility first. AI second. Hype never.
I focus on business development in industry and logistics — commercial build-up, digital operations, and AI in practice.
- 01 1,000,000+ drivers trained through my system.
- 02 50–63% lower accident risk at named clients.
- 03 Factory floor to boardroom — full-chain operating range.
I work with business development in industry and logistics — commercial build-up, offer development, and go-to-market in contexts where the operation is the product. My background runs from the shop floor to enterprise teams at Volvo Group, which means I understand what a customer actually buys before I build the case for why they should. AI is part of how I work, not a service I sell.
I started my career as a truck driver and CNC machinist. That experience shaped everything that came after. I founded LUP Technologies and built LUPNUMBER®, a safety platform that trained over a million drivers and reduced accident risk by 50–63% at companies like Scania, SCA, and SSAB.
After the startup years, I led digitalization projects for the City of Stockholm and The Riksdag Administration (security class 2). I also led the development of a Nordic information standard for motor insurance together with major insurers and brokers before moving to Volvo Group for enterprise product and service development and building an ISO 27001 information security management system from scratch.
Now I combine that operational experience with daily AI practice. I use AI to build, not just to advise. I know what it can do and where it falls short. That makes me useful for leaders who want answers, not hype.
I have driven the truck, built the system, and explained why it worked or why it did not. Now I do the same with AI.
Career path
Not a straight line. Each chapter shaped the next.
- 2003–2007
The starting point
Truck driver and CNC machinist. I learned how systems actually work by being inside them. On the factory floor and behind the wheel.
- 2008–2013
Two lenses
Dual Master’s degrees at KTH (engineering) and Stockholm University (sociology). I wanted to understand both the technical structure and the people inside it.
- 2013–2018
Building something real
Founded LUP Technologies. Built LUPNUMBER® from a problem I had experienced firsthand. Trained over a million drivers. Reduced accident risk by 50–63%. That work saved lives.
- 2018–2024
Three worlds
Digitalization consulting for the City of Stockholm and The Riksdag Administration. Then enterprise product development at Volvo Group. Startup, public sector, large corporation. Three entirely different ways to watch digitalization succeed and fail.
- 2025–
On my own terms
Independent AI advisor for industrial operations. I help leaders in transport, logistics, and manufacturing find where AI makes a measurable difference, and get there.
Publications
Published in Arbetarskydd, Transportnytt, and Intelligent Logistik. Interviewed on Logistikpodden.
Why leaders trust me
Built LUPNUMBER® from scratch
Used by more than 1,000,000 drivers across Europe through my system
Operational impact in safety-critical contexts
50–63% lower accident risk at named client companies
Led work across three operating worlds
startup, public sector, and enterprise product and service development
Book a free 30-minute review of your three biggest AI opportunities. I respond personally.